The Higher Education Marketing Conference 2022

The impact of Brexit is now being felt in UK universities with a fall of 40% in the numbers of EU students applying to the UK according to data from the ONS. Added to this, Covid-19 has fundamentally altered the way universities communicate with students as well as students’ expectations of universities. Higher Education marketing teams must adapt their approaches and develop digital strategies, with the latest technology and data practices in mind, to appeal to a new generation of potential students. Universities are using innovative methods to increase their global profile, and the Office for Students has also highlighted the importance in reaching out to a diverse range of potential applicants to ensure higher education is accessible to all. As the landscape of student marketing changes it is necessary for marketing professionals to come together to discuss the best ways to navigate student recruitment in an uncertain world.

• In 2020 there were over 729,000 applications for university made in the UK, of which 570,000 were accepted
• According to Universities UK, in the year ending September 2020 there were 176,101 Sponsored study (Tier 4) visas granted. This is a 36% decrease from 2019 levels
• In 2020, a record 23.3% of UK 18-year-olds from low participation neighbourhoods were accepted to study a full-time undergraduate degree through UCAS, compared to 14.0% in 2011
• UCAS Media reported that 82% of students use Instagram, compared to 57% of students who use Facebook

Join us at The Higher Education Marketing Conference 2022 to hear the latest updates from sector leaders and marketing experts. Case studies will provide practical guidance on using social media and digital products more effectively to drive student recruitment campaigns, developing sustainable marketing strategies and appealing to international students. You will also have the opportunity to network with senior colleagues from across the higher education sector, sharing key challenges and solutions.

Why attend:

✓ Case studies giving key insights into developing effective marketing strategies ✓ High level keynotes on the impact of current events and the latest trends in student marketing ✓ A wide range of topics including how to use data effectively to drive marketing campaigns and engaging international students ✓ Networking opportunities with speakers and senior colleagues ✓ Gain 8 hours of CPD points towards your yearly quota

This is a live event taking place online:

✓ Access a full live event with 8 hours of CPD points from home ✓ Network and connect with colleagues in breakout networking sessions and the meeting hub ✓ Interact with speakers through live Q&A and networking ✓ Review event materials and presentations post-event ✓ Receive additional resources to boost your learning and support you in your role

For more information or to make a booking please call 0330 058 4285