The Higher Education Marketing Conference 2022

The impact of Brexit is now being felt in UK universities with a fall of 40% in the numbers of EU students applying to the UK according to data from the ONS. Added to this, Covid-19 has fundamentally altered the way universities communicate with students as well as students’ expectations of universities. Higher Education marketing teams must adapt their approaches and develop digital strategies, with the latest technology and data practices in mind, to appeal to a new generation of potential students. Universities are using innovative methods to increase their global profile, and the Office for Students has also highlighted the importance in reaching out to a diverse range of potential applicants to ensure higher education is accessible to all. As the landscape of student marketing changes it is necessary for marketing professionals to come together to discuss the best ways to navigate student recruitment in an uncertain world.

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